Global consumption of spirits is climbing thanks to China’s thirsty middle classes (but Russia leads the way in vodka of course).

  • Almost 28billion liters of spirits drunk globally last year – up 2% on 2011 
  • Amount of spirits being consumed in the Asia-Pacific region grew by 3%
  • Research shows China now accounts for 38% of all spirits drunk globally
  • Fourteen liters of vodka in Russia are drunk for every person in country

A thirst for alcohol among China’s middle classes is driving demand in the global spirits market, it has been revealed.

Almost 28billion liters of spirits were drunk globally last year – an increase of 2 per cent – although this was a far smaller rise than 2011, when volumes went up by 7 per cent, figures showed.

Vodka is the most popular of these thanks to its extreme popularity in Russia, where 2billion liters were drunk in 2012 – equivalent to 14 liters for every person in the country, reported The Economist.

But the growth in Asia last year – almost 450million litres of spirits – was bigger than the size of the entire German market, according to figures from the International Wine & Spirit Research group.

Seven of the top ten growth markets for spirits are from the Asia-Pacific region – and India now accounts for 10 per cent of all spirits drunk globally, the research also found.

But mature European markets such as France, Spain, Germany and Italy were among the largest-declining markets, with their fall being attributed to tax increases and struggling economies.

c486d20c08d8391efd913ab111bf1aa6_large article-2344040-1A62588C000005DC-89_634x380 article-2344040-1A62344F000005DC-991_634x724 article-2344040-1A6231C0000005DC-714_634x648 article-2344040-1A6231A0000005DC-57_634x716

Posted in Uncategorized | Leave a comment

Maker’s Mark to restore alcohol content of whiskey

LOUISVILLE, Ky. (AP) — After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.

Rob Samuels, Maker’s Mark’s chief operating officer, said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.

“We’ve been tremendously humbled over the last week or so,” Samuels, grandson of the brand’s founder, said of customers’ reactions.

The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.

In a tweet Sunday, the company said to its followers: “You spoke. We listened.”

The change in recipe started with a shortage of the bourbon amid an ongoing expansion of the company’s operations that cost tens of millions of dollars.

Maker’s Mark President Bill Samuels, the founder’s son, said the company focused almost exclusively on not altering the taste of the bourbon while stretching the available product and didn’t consider the emotional attachment that customers have to the brand and its composition.

Bill Samuels said the company tinkered with how much water to add and keep the taste the same for about three months before making the announcement about the change Monday. It marked the first time the bourbon brand, more than a half-century old, had altered its proof or alcohol volume.

“Our focus was on the supply problem. That led to us focusing on a solution,” he said. “We got it totally wrong.”

Both Bill and Rob Samuels said customer reaction was immediate. Company officials heard from “thousands and thousands of consumers” that a bourbon shortage was preferable to a change in how the spirits were made, Bill Samuels said.

“They would rather put up with the occasional supply shortage than put up with any change in their hand-made bourbon,” Rob Samuels said.

The change in alcohol volume called for the recipe and process to stay the same, except for a “touch more water” to be added when the whiskey comes out of the barrel for bottling, Rob Samuels said.

When production restarts Monday, those plans are off the table, Bill Samuels said.

“We really made this decision after an enormous amount of thought, and we focused on the wrong things,” he said.

Maker’s Mark is owned by spirits company Beam Inc., based in Deerfield, Ill. Its other brands include Jim Beam bourbon.

Maker’s Mark is made at a distillery near the small town of Loretto, 45 miles south of Louisville.

The bourbon ages in barrels for at least six summers and no longer than seven years before bottling.

The supply shortage at Maker’s comes amid growing demand for Kentucky bourbons in general.

Combined Kentucky bourbon and Tennessee whiskey sales from producers or suppliers to wholesalers rose 5.2 percent to 16.9 million cases last year, according to the Distilled Spirits Council, a national trade association that released figures last week. Revenue shot up 7.3 percent to $2.2 billion, it said. Premium brands, generally made in smaller batches with heftier prices, led sales and revenue gains.

Kentucky produces 95 percent of the world’s bourbon supply, according to the Kentucky Distillers’ Association. There are 4.9 million bourbon barrels aging in Kentucky, which outnumbers the state’s population.

Posted in Uncategorized | Leave a comment

Italy overtakes France to become world’s largest wine producer

According to the European Commission in 2010 Italy   produced 4.96 billion litres of wine compared to 4.62 billion in France, a   drop of one per cent from last year.

Domenico Bosco, from the Italian agricultural workers union Coldiretti, said:”This   result is fruit of the fact that production has been stable in Italy while   in France it has fallen.

“The increase in Italian production must also be compared to the fact   that the territorial size of the French vineyards is far larger than our   ones. Exports are also on the increase – up 15 per cent compared to last   year, which is a very good sign.”

Mr Bosco also pointed out that what would be even more embarrassing for the   French was that production of prosecco – Italy’s version of champagne –   would also exceed that of their neighbours with 420 million litres being   produced compared to 400 million.

Britain buys around 12 per cent of Italian wine and is the third largest   importer behind Germany and the United States.

Posted in Uncategorized | Leave a comment

French wine consumption drops by three billion bottles

French wine consumption has dropped by three billion bottles to just four billion – the equivalent of one bottle per adult each week – in two generations.

In a study in the International Journal of Entrepreneurship and Small   Business, the pair looked at successive generations and their approach to   wine drinking, dividing the demographic into four groups.

The oldest was those over 65 years who had lived through the Second World War,   followed by those between 40 and 65 who lived through a period of growth and   worldwide development.

Those 30 to 40 – “Generation X”, who grew up through the French crisis of the   1990s, were next, followed by those under 30 – the internet generation.

“Each successive generation represents a general increase in libertarian   attitudes and irreverence towards institutions”, says Dr Poutet.

While all agreed on the value and ’bon homie’ of drinking wine, it was the   over 65s who most linked it with French heritage and were more likely to   drink it daily and share the experience.

The middle groups are much more occasional drinkers and drink more socially   with friends rather than family, and social status is a factor in their wine   consumption.

But for the under-30s, wine consumption is very much the exception rather than   the rule.

Dr Poutet said: “There is a dual gap between the three generations, older,   middle-aged, younger – on the one hand, the consumption frequency gap (from   a daily wine consumption to a festive one, and then exceptional), on the   other, the pleasure gap (evolution from a genuine pleasure towards a more   ostentatious pleasure, more difficult to perceive for the younger   generation).”

The younger generations may still take pride in French wine but have little   awareness of its cultural place in French history, he said.

He explained: “The generational analysis of the representations of wine in   France does seem to be appropriate to explain the deep changes that wine has   undergone in the last 60 years.

“It is precisely the progressive loss of the identity, sacred and imaginary   representations of wine (nation, region, lesser importance of the   transmission of the culture of wine by the father within the family, etc)

over three generations that explains France’s global consumption attitudes,   and especially the steep decline in the volumes of wine consumed.”

Posted in Uncategorized | Leave a comment

“Crystal” has suspended production of “Putinka”

Moscow Distillery “Cristall” in January 2011 suspended the bottling vodka Putinka, one of the most popular vodka in Russia. About this issue on 18 April the newspaper “RBC daily”.
According to the newspaper, ceased production of vodka from the fact that the company “Vineksim”, which places orders for the production of “Putinka, could not agree with the” Crystal “on new contract terms. The “RBC daily” indicate that the plant has raised the price of filling that did not satisfy the “Vineksim”.
“Putinka” until 2011, was one of the major vodka, produced by “Crystal”. For example, in 2009 it had 30.4 percent of the total production of the plant, and in other years, the share of “Putinka” amounted to 41 percent.
In the first quarter of 2011, “Crystal” has increased total production by five percent, therefore, the suspension of the contract with Vineksimom “at the plant not affected. In the “Crystal” and clarify that the warehouses of the plant is up to 72 thousand dal “Putinka.
Brand “Putinka” was coined by Stanislav Kaufman, former vice president of Vineksima. He brought the vodka market in 2003. In 2010, Putinka “held in Russia, second only to the” Green Mark “in the ranking of the most popular vodkas.

Posted in Uncategorized | 1 Comment

Women who drink two glasses of wine a day have better sex than non-drinkers

Go ahead and say yes to that glass of wine – especially if you’re on your way to the bedroom. A new study found that women who drink one or two glasses of wine a day have better sex than those who don’t drink at all.

Researchers from the University of Florence, Italy, surveyed 800 women between the ages of 18 and 50 on their sexual satisfaction, using the Female Sexual Function Index. The index is used by doctors to assess women’s sexual health, based on factors including arousal, orgasm, satisfaction and pain.

Women who drank two glasses of wine a day scored an average of 27.3 points out of a possible 36 on the satisfaction scale, while those who stopped at one glass scored a 25.9 average. Non-drinkers averaged a 24.4.

Posted in Uncategorized | Leave a comment

Top-10 of the largest world alcoholic marks on sales volume.

Newspaper Handelsblatt has made a top-10 of the largest world alcoholic marks on sales volume.

On the first place — Russian vodka Smirnoff most widely sold in the world. For a year on a planet it has been bought up 310 million 0,7-liter bottles of this vodka. Mark Smirnoff just as CaptainMorgan, Baileys and JohnnieWalker, belongs to concern Diageo.

The second place in renkinge occupies Bacardi. This firm realized worldwide 240 million bottles of the rum. Its headquarters is on the Bermudas. The companies belong more other 200 brands, in particular Martiniи vodka GreyGoose.

On the third place — Scottish JohnnieWalker (Diageo). With result of 190 million bottles it became the most sold grade of whisky.

The fourth place in a rating with result of 130 million sold bottles is occupied with vodka Absolut which lets out Vin and Spirit. This Swedish manufacturer belongs to the French company PernodRicard.

On the fifth place — American whisky JackDaniels of which in the world has been sold 125 million bottles. Based in 1866 distillerija belongs Brown-Forman-Corporation (USA).

The seventh and eighth places (93 million bottles) were divided by tequila of mark JoseCuervo and the Irish creamy liquor Baileys (Diageo). On the ninth place there was a unique representative of Germany — 35-degree grassy liquor Jаеgermeister. It it has been sold in the world of 82 million bottles.

Posted in Uncategorized | 4 Comments